What the product is for: Body lotion formulated to intensely hydrate, help improve skin elasticity, and contribute to a firmer, more even appearance, especially in areas prone to sagging. Who it's for: Suitable for adults with normal to dry skin who wish to reinforce skin firmness and elasticity, including during periods of body changes, weight fluctuations, or natural loss of tone over time. How it works: The formula works through continuous hydration that helps keep skin more supple, resilient, and comfortable, promoting a smoother texture and a visibly firmer appearance with regular use. Key active ingredients, technologies, or relevant concepts: Active minerals: contribute to improving skin tone and elasticity. Glycerin: an essential moisturizing ingredient that helps attract and retain water in the skin, promoting deep and long-lasting hydration. Neutrogena Technology: focused on effective, fast-absorbing formulas with visible benefits for the skin. Formula differentiators: Light and fluid texture, easy to spread. Fast absorption, no sticky feeling. Long-lasting hydration with visible improvement in skin tone. Elasticity. Economical format ideal for daily and prolonged use. To enhance results, it can be integrated into a body routine with Neutrogena moisturizing shower gels and complemented with specific care for drier areas, such as hands and feet, using products from the same brand. Benefits: - Intense and long-lasting hydration. - Helps to visibly improve skin firmness and elasticity. - Softer, smoother and more comfortable skin. - Light texture and fast absorption. - Ideal for daily use all over the body. - Large, practical and economical format.