Hair becomes dry when it does not receive enough sebaceous secretions from the scalp as it grows. Its hydrolipidic film, which normally acts as a protective barrier, becomes weakened. Vulnerable, the hair scales lift, creating a rough feeling to the touch. External factors such as pollution, the sun, repeated brushing or the regular use of straighteners can aggravate this phenomenon. Lacking essential lipids, hair becomes unruly and its shine is tarnished. It needs a highly nutritious substance to be properly hydrated, repaired and to regain its flexibility. For intense hydration of dry hair, the intense nourishing mask with an ultra-melting butter texture restores elasticity to the driest hair. Rich in shea butter, complemented by the rich beauty of Babassu and coconut oil, the mask softens the hair and prevents deficiencies in essential lipids. Volume is controlled and curl definition is improved, without frizz. Certified vegan formula.